Project Key Performance Indicators (KPIs)

The Baltic Data Flows Project is now actively monitoring the access and use of datasets created under the Action, and data available from the HELCOM Map and Data Service (MADS), following the development and implementation of Key Performance Indicators (KPIs). KPI development has been informed by findings from the MADS End-user survey conducted in Quarter 2 2021. Analysis of results from 158 survey respondents has been used to generate the baseline for the KPIs. These will be measured against findings from a repeat of the End-user survey at the end of the project.

There are 7 KPIs as listed below:

  1. Diversity of user groups
  2. Utilisation of data by user location
  3. Utilisation of data by service theme
  4. Frequency of use
  5. Purpose of data  
  6. Importance of data  
  7. Accessibility of data

KPI data has been visualized in an interactive Power BI dashboard (below). The dashboard currently presents KPI data from Quarter 2 2021 as the baseline and will later present an update following the repeat of the End-user survey in Quarter 2 2023. The interactive nature of the dashboard allows users to run quick analysis on each KPI to obtain the current status. Towards the end of the project the dashboard will further allow users to compare KPI data over the 2 year project assessment period, to further monitor project impact and user behavior.

Log files from the Spatineo Monitor, an online site monitoring tool that provides usage analytics on the MADS, will also inform the KPIs. The dashboard presents usage data for each MADS service providing a monthly analysis on service requests, unique visitors, and data transferred. There are eight MADS services, available as both WMS and ArcGIS REST, as listed below:

  1. Background
  2. Biodiversity
  3. Human activities
  4. Indicators and assessments
  5. Monitoring
  6. Pressures
  7. Red listed species and habitats
  8. Shipping

At the end of the project an impact assessment will be carried out to measure the reach of the Action. KPIs will again be used to provide further evidence along with a questionnaire that has developed for key informants such as stakeholders and key users of HELCOM data tools and services. Findings from the survey will offer a deeper and more granular level of understanding on how user behavior has changed following the Action.